Due to the second wave of COVID-19, we saw several big-ticket films getting postpone at the box office. While some ventures took the digital route, some are still waiting for the situation to get normal. On the other hand, Salman Khan's Radhe: Your Most Wanted Bhai has found a unique solution as it will release simultaneously release in the cinema halls and on OTT platform ZeePlex (via the pay per view model). Honestly, this strategy looks quite feasible in the current pandemic crisis and we might expect some other big Bollywood movies following suit in the coming days. Take a look at which film could go the Radhe way
Akshay Kumar and Katrina Kaif starrer cop actioner was supposed to hit the screens in March 2020. The long delay in its release has impacted the buzz and it'll be better for the makers if they use the model, which Salman Khan starrer accepted.
'83
While everyone wants to witness the heroic journey of the Indian cricket team winning the 1983 world cup on the silver screen, it's not completely possible at the moment as maximum states have shut down the cinema halls due to coronavirus scare. But by following the simultaneous release strategy, it can enjoy box office numbers from the cities where cinema halls are open and overseas markets along with pay per view business from the OTT platform.
The shooting of Ranbir Kapoor, Sanjay Dutt and Vaani Kapoor starrer was wrapped quite some time back. Since the post-production work of Brahmastra is still pending, Ranbir Kapoor fans can enjoy his dacoit drama through this model. The film is scheduled to release on June 25 as per YRF statement, which was issued in the month of February.
Bell Bottom
A few days back, we came across the rumours of Akshay Kumar's Bell Bottom makers planning to release their film on an OTT platform though later the producers bashed the news through a statement. But honestly, the simultaneous release model can work for this film.
Bunty Aur Babli 2 starring Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi and Sharvari can also opt for this model, looking at the current situation.
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