Director S.S. Rajamouli's eagerly awaited epic, RRR, starring Jr. NTR, Ram Charan, Ajay Devgn and Alia Bhatt, has been delayed yet again, owing to the threat posed by the Omicron variant of COVID-19 and the effect it might have on theatres functioning smoothly, particularly in the Hindi belt. However, before RRR could be postponed for the umpteenth time, BollywoodLife got in touch with three of its pillars, SS Rajamouli, Jr NTR and Ram Charan for an exclusive interview, where, among the many topics touched upon, the conversation delved deep into why Bollywood fans have today become disillusioned with the industry's films and especially its stars, but that isn't the case with their South counterparts, who exhibit way more loyalty.
"It's the connection, it's the love, it's the constant interactions we have with them...I mean we get to see each other very often, so that's the connection, the bond, it's on a much deeper level," Jr. NTR and Ram Charan echoed in unison.
Elaborating further on the point, S.S. Rajamouli added, "See, during the 80s, during the Amitabh era or in during his father's era (pointing to Ram Charan) or his grandfather's era (pointing to NTR), there was a sense of storytelling where it had to reach everyone from the top to the bottom, the story had to reach everyone, the Director's intention was to make it to reach everyone. The story during the 2000s, around that time, somehow, I don't know what the exact reason is, but Hindi films gradually went into more city-based storytelling. I wouldn't say all the films like that, there were fantastic films at any given point in time, but if you take it in general, the trend was to go more into city-based (movies) maybe because of multiplexes, maybe because more money was coming out of multiplexes and so, masses were slowly ignored."
"When the masses come in bigger numbers, the money comes in smaller numbers. In South, particularly in Telugu-speaking states, we have more number of theatres (single screens), less number of multiplexes. So as filmmakers, to regain the money that's being put in, we still have to cater to the masses, to everyone from top to bottom, we have to give a full mix...we just can't give starters, or special dishes, we have to give the full thali. So, I think that kept the connection with the masses," the ace Director concluded.
Watch Rajamouli, Jr. NTR and Ram Charan's entire video interview below:
Meanwhile, everyone awaits the next release date of RRR with bated breath.
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