Popular TV actor Rajeev Khandelwal, who made his Bollywood debut with Aamir, which released in 2o08, said that in current times big stars cannot assure successful films. Talking to HT, the handsome hunk said, "We've seen a gradual shift happen even before the pandemic, even before this OTT boom. There are actors like Ayushmann Khurrana and Rajkummar Rao who're being accepted. There was a shift happening. All those films before which shouldn't have worked, which did work because they were mounted, marketed very well and showcased in a different way, that will change." He added, "Now people are exposed to good content. If you think grand publicity and star cast will help you then sorry to say, it won't happen. It won't assure you a hit."
Speaking about the films releasing on OTT platforms due to pandemic crisis, Rajeev asserted, "Some of those films didn't grab any eyeball. Had they released in theatres the makers would have plastered all around that the film earned so much on the first three days and then we'd have been forced to believe that the film is good, which isn't the case. On digital, they weren't even watched because word spreads very fast. If something can't hold their attention for the first few minutes then it does not matter."
Sharing his thoughts on how OTT has changed the phase of cinema, Rajeev said, "I do agree with the fact that a lot of actors, who weren't getting a platform to showcase their talent, are now getting that and are also being appreciated and getting more work. The film industry works in a certain way. When I did Aamir in 2008, people said that a TV actor isn't worth giving a shot and there was a myth that TV actors don't work in Bollywood. That they're not capable of carrying a film on their shoulder or shine in the industry. But my film did well and it changed the mindset."
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