Ashutosh Gowariker to produce his next based on the Lijjat Papad Story called Karram Kurram, starring Kiara Advani. After high-profile projects like Good Newwz and Laxmii, and headlining a female-centric film like Indoo Ki Jawani, Kiara Advani has landed another big project, which she'll also be headlining. After all, it doesn't get much bigger than renowned filmmaker Ashutosh Gowariker roping you for his next, which will be a biopic based on the popular FMCG chain for Lijjat Papads.
Presented under the banner of Ashutosh Gowariker Productions, the film will be produced by Ashutosh's wife, Sunita Gowariker, and directed by Glenn Baretto and Ankush Mohla who have assisted Ashutosh in the past. Bringing to screen the tale of women empowerment, Karram Kurram will narrates the story of a woman who started a female co-operative organization to bring together six other housewives and entrust them with the responsibiity of being breadwinners for their households. Today, the Mahila Griha Udyog Organisation that they created has sustained the households of thousands of women for over six decades.
The film, headlined by Kiara Advani, marks the inception and rise of a FMCG conglomerate, establishing a monopoly in the commercial papad market, under the women's cooperative group.
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