It's Yash Chopra's birth anniversary today. The filmmaker made romance seem eternal in all of his films. He inspired generations of filmmakers and his legacy continues to do so even in his absence. His 88th birth anniversary coincides with the competition of Yash Raj Films'. It's a double celebration moment. On this special day, Aditya Chopra, Yash Chopra's elder son, penned a heartfelt note sharing how his father began his journey to what YRF stands today.
The note was shared on YRF's official social media handles. The heartfelt note read thus: "In 1970, my father Yash Chopra left the security and comfort of his brother Mr BR Chopra and formed his own company. Till then, he was a salaried employee of BR Films and didn't own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company. All he had was a strong belief in his talent and hardwork and a dream to be self-reliant. That conviction of a creative man backing nothing but himself and his art, gave birth to Yash Raj Films. Mr V Shantaram, who owned Rajkamal Studios, graciously gave him a small room in his studio for his office. My father didn't know then, that the small company that he started in a tiny room, would one day become the biggest film company of the Indian Film Industry."
Aditya went on to talk about his vision after he made his directorial debut with DDLJ. "In 1995, as Yash Raj Film entered its 25 year, my directorial debut Dilwale Dunlhaniye Le Jayenge released. The historic success of that film gave me confidence to give wings to some crazy ideas that I had for the future of YRF. Besides the immense love that my father had for me, he now also had a lot of faith in my ideas because of the miraculous success of my film. I had forseen the advent of corporate studios coming to India and taking over our business. I wanted us to achieve a certain scale, so that we could retain our independence before they came in." he said.
He went on to talk about Yash Raj as a company. "My father contradicted his own conservative mindset and bravely indulged in all my bold initiatives. And in a span of 10 years, we went from a film production house to India's first fully independent film studio. Across five decades, YRF, at its core, has been a traditional company with deep-rooted old-world values and a conservative approach to business. But at the same time its also been a bold, forward-looking company, constantly trying to push itself in embracing technology and innovation to be ahead of the curve. This perfect balance of traditional and modern is what defines Yash Raj Films," Aditya wrote.
50 years of celebrating movies, 50 years of entertaining you. On this occasion #AdityaChopra pens down a heartfelt note. #YRF50 pic.twitter.com/Pfj182ylvy
Yash Raj Films (@yrf) September 27, 2020
Next, Aditya defined what made YRF a successful company. He credited it all to the people who have worked in the films over the last five decades. He went on to thank the entire Indian film industry for being a part of Yash Chopra's journey.
Karan Johar, Divya Dutta wishes the late filmmaker as well. "His movies made me love the movies...his hand on my head gave me the strength to stand tall behind the camera..Yash Chopra was not just a filmmaker but a bonafide institution...a legacy so beautifully and Brilliantly taken forward by my mentor and teacher Aditya Chopra....#YRF50," Karen wrote while sharing the note.
His movies made me love the movies...his hand on my head gave me the strength to stand tall behind the camera..Yash Chopra was not just a filmmaker but a bonafide institution...a legacy so beautifully and Brilliantly taken forward by my mentor and teacher Aditya Chopra....#YRF50 pic.twitter.com/uj4NLwpypB
Karan Johar (@karanjohar) September 27, 2020
"You always remembered birthdays..was delightful to be wished by you every year.. for me my fav films were yours.. the romance was from your movies., and then I was directed by you and also got to know the lovely person that you were!!happy bday yash uncle !#YashChopra," Divya Dutta wrote.
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